On fleek*: Millennial fashion trends take over

Uncategorized , , , , , , , , , ,

 

Millennials are now the largest generation ever, surpassing Baby Boomers, and accounting for nearly one-third of all consumer spending. Which is why these young shoppers are putting their unmistakable mark on the fashion all of us – even non-Millennials – are wearing.

Here are just a few of the fashion trends driven by Millennials:

  • Price check: Though they’re brand conscious, Millennials are particularly driven by discounts – so, the look is important but price matters more – leading to a resurgence of basic brands like Hanes underwear.
  • Comfort matters: If you’ve been hearing about and seeing the legendary Birkenstock brand a lot more lately, it’s no coincidence. The 230-year-old comfortable shoe maker has been the most searched back-to-school brand for several years in a row.
  • Global citizens: Price matters and so do politics and social responsibility, which is why Millennials particularly like brands that empower communities in the developing world.
  • Gender non-conformism: The generation that’s grown up in the age of Kaitlyn Jenner and RuPaul and inspired by icons like Grace Jones, have fewer hang-ups about gender and are more comfortable buying unisex – or at least gender-fluid – clothes, fragrances and other products. Just channel your inner Annie Hall.
  • Customizability: Millennials love classic gear that they can make their own – which explains the rise of brands like Adidas Originals, all tailored to the consumers’ tastes.
  • Take two: If you thought the past was gone forever, you’d be mistaken. Just like many of us who are enamored with the 60s, Millennials are living for the bold and daring colors and designs of the 80s and hip-hop fashions of the 90s.

What are your or your kids’ favorite Millennial fashions? Share them with the Shop Talk Blog community forum and check out some Millennium fashion ideas here.

*By the way, “on fleek", in case you didn’t know, means “on point" in millennialese.

 

Did you know: Maybe mobile

Surprisingly, the generation stuck to their iPhones doesn’t buy as much as you’d think on their mobile devices – only 16% of millennials make the majority of their purchases via mobile.  (Source)

39 thoughts on “On fleek*: Millennial fashion trends take over”

  1. I am 70 years old and have no millennials in my home. And why would I know anything about them, as I don’t care what others do.

  2. well they are really making a change in clothing. They wear stripes with plaids, colors or sock don’t match. I would always get into trouble with my mom if my clothes didn’t match I and to go and channge
    my cloths. I guess the good old days are gone.

  7. What are your or your kids’ favorite Millennial fashions? Share them with the Shop Talk Blog community forum and check out some Millennium fashion ideas here.

    In looking through the Millenials fashion page link provided, I see many of the same clothing and outfit combos worn by my two daughters (except anything with too much skin showing — they both could wear those items but, not around the ‘rents I am deducing).

    I like most the casual and business casual of their age with above average quality materials and manufacturers — just makes everything speak “quality and care of dress”

  8. I’ve always done price checks to ensure I’m getting the most “bang for my bucks”. I’ve also customized different pieces of clothing to suit myself. I never shop mobile & while I do shop online, I prefer shopping in stores to see, touch & try on things. And there are some pieces of clothing that I’ll buy in more than one color if it’s something I know will be worn often & it’s what I really like.

  9. This is a stupid “article” that doesn’t even qualify as such. The click bait in the email that brought me here used “AF” in its headline which is incredibly offensive and sloppy / lazy writing. Finally, no self-respecting millennial would ever use the lame phrase, “on fleek.” Quit outsourcing your social media to India…your cheapness is showing.

  11. I am 86 years old and not at all interested in what young people are wearing these days. Please remove me from your email list.

  16. I am surprised at that Birkenstocks are well thought of by the millennial. My favorite shoes.

  17. I’m a millennial (a fact I recently discovered), but I’m the last person anyone should look to for fashion trends. I’m more interested in what is comfortable, suits my body, and will last than what’s trendy.

Comments are closed.